A brand mention occurs when your brand name, company, product, or
service is referenced on another website's content.
Brand mentions are different from other SEO techniques.
Brand Mentions vs. BacklinksA backlink is when another site gives you a direct hyperlink to your site.
A brand mention is where another site has mentioned your brand name, but not necessarily given you a backlink.
A backlink is very important. However, search engines and AI systems are now also looking for brand mentions to see if they can determine if your brand is trustworthy.
So, if someone else is mentioning your brand name on their site, then search engines and AI systems are now able to see that your brand is relevant, trustworthy, and authoritative.